SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed an acquainted pattern: earn steadily, save boldy, buy a home, and plan for retired life. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, health, and intentio

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